Improve your engineers consultative skills


Oh Norman - Consultative Sales Skills in Manufacturing

Sales organisations are constantly demanding more from their sales teams who are often competing against multiple suppliers, sales channels and low cost imports.

At the same time customers are seeking to drive down prices whilst demanding innovation and increased support in order to meet compete in the global market.  Increasingly equipped with products and prices that are similar to the competition, the skills of discovering customers’ real needs and presenting benefits in the form of products or services are becoming even more important to sales people and sales organisation.

As businesses have an increased understanding of how expensive it is to win customers, it’s critical that the sales process is not adversarial and results in a situation where both customer and sales person have added value and strengthened the relationship between the two businesses.

This course teaches the fundamental skills of consultative selling in two days and provides the basis for selling in the modern manufacturing and engineering environment.

more information on this course


Course Duration

Part 1 lasts 2 days is offered as an open course at our training centre in Northampton.

Part 2 of the course lasts 1 day and is six weeks after completion of part 1.

Courses can also be run as  an in-company version on a customer’s premises.


Next available course dates:

24/07/08 - 25/07/08 - Festo Northampton

09/10/08 - 10/10/08 - Festo Northampton

To discuss this seminar in more detail over a coffee, please contact the business centre on (01604) 667584 or alternatively, e-mail business_centre@festo.com.

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